How to think strategically – Words without a clean and unique meaning, like good, great, best, quality, just to mention a few, should be banned in business and they should never be used in strategic documents.
Replace them instead with meaningful terms. The question to find an answer to is:
What do you mean with good? And with quality?
We market high quality products is a non-sense statement unless you clearly say what you mean with ‘quality’.
Learn how to write to learn how to think strategically. Write short. Write bold.