Successful Online Communication Tools
The online communication channel has its own media, like any other traditional advertising channel. Some online media are more popular than others, but that does not mean they will be more effective for your purposes. In fact, it is accurate scheduling that produces synergistic effects and online success.
Are you new to online communication? Take your time and learn by doing – you can't accomplish everything at once.
Basics of online media planning: Reach and Frequency
Two things are key in communication: (1) Reach many qualified people, and (2) Repeat your message frequently. There are many ways to do this online. Some are more expensive than others, and each one offers particular benefits. The following table summarizes available media and the purpose they serve, as well as how often they should be scheduled and what budget is required. An effective media plan involves several different media.
Don't be overwhelmed. MarketingStat's online marketing experts can help you minimize the risk while maximizing results, because your success is our success, and we want to succeed. Always.
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